Stip
What started as a bold idea—to create an organization that simplifies the process of getting a mortgage and financial advice with excellent personal service—has now grown into a flourishing scale-up, Stip.
In just three years, they expanded from a team of 3 to 60 people, before becoming part of Clark.
We were asked to help shape and create this idea into a brand with character and a compelling story being a fun and transparent disruptor in the mortgage market.
Story & Brand
We created the new brand – Stip – A to the point, clear and service driven brand. From brand story, logo, brand colors & style elements, to tone of voice & new website.
Nobody wants to buy a mortgage. They want their dream house, home renovation or start their business. That is their goal, or better said – their dot on the horizon (Stip op de horizon – as the Dutch expression go’s).
And that is exactly what Stip helps you with, as they map out the best way to get to your goal or Stip op de horizon.
Activation
To support Stip’s rapid growth and talent recruitment, we designed an engaging presence at the HypoVak Fair to share their story and connect with potential candidates.
Our approach included an inviting, walk-in-friendly stand featuring a wheel of fortune that highlighted Stip’s benefits, fun culture, and career opportunities.
We managed the entire activation from start to finish, enabling the Stip team to focus on interacting and forming connections with prospective colleagues.
This approachable setup facilitated meaningful conversations and was instrumental in securing two new hires.