Hotel Arena

Located in the Oosterpark, Hotel Arena always been part of Amsterdam and has a warm heart for local and international art and culture.

In thirty years, Hotel Arena has grown into an Amsterdam four-star boutique hotel, with beautiful rooms, café/restaurant and great performance & celebration spaces.

Hotel Arena, a dope Amsterdam hospitality establisment and brand, with a rich history, a cult-status, amazing rooms and spaces, with character and nice team, has some stories to tell.

As creative, marketing & program manager, I had the pleasure upgrading this brand through a rebranding, creating experiences and events with a cultural character, increase hospitality and grow the business, while working with a fun team.

Marketing & (Re)branding

As the marketing manager, I was able to rebrand Hotel Arena and enhance the brand experience for our guests.

From a new logo, brand colors, and style elements to tone of voice, social media, digital guest experience, new website (design, build, copy), and SEO & SEA. From newsletters, posters, restaurant menus, room/in-house/all communications to staff clothing—all elements of the brand have been transformed into the newly rebranded Hotel Arena.

Program & Events

As the program manager, I had the pleasure of working with great people, bringing ideas to life, and making them even bigger.

In my role I initiated and created over 10+ art expositions and 30+ brand events and partnerships.

Festive Seasonal Opening x LeineRoebana

Hotel Arena – Some highlights of 2023