Hotel Arena

Located in the Oosterpark, Hotel Arena always been part of Amsterdam and has a warm heart for local and international art and culture.

In thirty years, Hotel Arena has grown into an Amsterdam four-star boutique hotel, with beautiful rooms, café/restaurant and great performance & celebration spaces.

Hotel Arena, a dope Amsterdam hospitality establisment and brand, with a rich history, a cult-status, amazing rooms and spaces, with character and nice team, has some stories to tell.

As creative, marketing & program manager, I had the pleasure upgrading this brand through a rebranding, creating experiences and events with a cultural character, increase hospitality and grow the business, while working with a fun team.

Marketing & (Re)branding 

As marketing manager I was able to rebrand Hotel Arena and enhance the brand experience for our guests.

From new logo, brand colors & style elements, to tone of voice, social media, digital guest experience, new website and seo & sea. From newsletters, posters, restaurant menus, room/inhouse/all  communcations to staf clothing and

. All elements of the brand has been transformed into the new rebranded Hotel Arena.

New website

Content & Socials

Cute Brand Elements

Program & Events

As program manager I had the pleasure to work with great people and bring ideas alive and make them even bigger. 

Some of the, over 10+ art expositions & 30+ brand events & partnerships, initiated & created.

Festive Seasonal Opening of the Terrace

Amsterdam Chapel Quizzes & hosting

Valentine Movie Night (Collab Rooftop Movie Night)

Book Presentations – o.a. Astrid Roemer

First Offical ADE 23 party – DayBreaker 

ADE 2023

Expositions – o.a. Jasper Faber

Hotel Arena – 2023