Hotel Arena
Located in the Oosterpark, Hotel Arena always been part of Amsterdam and has a warm heart for local and international art and culture.
In thirty years, Hotel Arena has grown into an Amsterdam four-star boutique hotel, with beautiful rooms, café/restaurant and great performance & celebration spaces.
Hotel Arena, a dope Amsterdam hospitality establisment and brand, with a rich history, a cult-status, amazing rooms and spaces, with character and nice team, has some stories to tell.
As creative, marketing & program manager, I had the pleasure upgrading this brand through a rebranding, creating experiences and events with a cultural character, increase hospitality and grow the business, while working with a fun team.
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Marketing & (Re)branding
As the marketing manager, I was able to rebrand Hotel Arena and enhance the brand experience for our guests.
From a new logo, brand colors, and style elements to tone of voice, social media, digital guest experience, new website (design, build, copy), and SEO & SEA.
From newsletters, posters, restaurant menus, room/in-house/all communications to staff clothing—all elements of the brand have been transformed into the newly rebranded Hotel Arena.
Hotel Arena – Some highlights of 2023
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Program & Events
As the program manager, I had the pleasure of working with great people, bringing ideas to life, and making them even bigger.
In my role I initiated and created over 10+ art expositions and 30+ brand events and partnerships.